Cake Cuppy is a way to creatively display cupcakes.
Holders are die cut paper that can be easily folded to create the form and then tied with a bow.
Cake Cuppy can partner with local bakeries. The bakeries can use them when they sell their goodies and they can sell them directly to customers. The Packaging is just a clear plastic box with a paper slip on the inside giving directions on how to create the form and when to best use it- Not only for cupcakes!
Beginning with paper and form explorations, Cake Cuppy was developed from an abstract form.
After a general layout was decided, packaging design when through several iterations.