Cake Cuppy

Cake Cuppy is a way to creatively display cupcakes. 

Holders are die cut paper that can be easily folded to create the form and then tied with a bow.

marketing research


Cake Cuppy can partner with local bakeries. The bakeries can use them when they sell their goodies and they can sell them directly to customers. The Packaging is just a clear plastic box with a paper slip on the inside giving directions on how to create the form and when to best use it- Not only for cupcakes! 



Beginning with paper and form explorations, Cake Cuppy was developed from an abstract form.

After a general layout was decided, packaging design when through several iterations.