CORPORATE MANAGEMENT APP
Conducting research to better design how a corporate management application for public transportation benefits.
CHALLENGE
Create an app leveraging beacon technology that will help riders that are visually impaired or blind.
understanding our user
RESEARCH
1
3
CONTEXTUAL INQUIRIES
5
EXPERT INTERVIEWS
2
USER INTERVIEWS
2
SYNTHESIZING
making sense of our user
We learned through talking with riders that there are 3 distinct groups of users.
EXTREME USERS
- uncomfortable riding the train
- high level of fear
- safety > efficiency
MODERATE USERS
- comfortable with familiar stations after training.
- unlikely to visit new stations
- reach out to strangers every step of the way
- not “ultra - indepentent”
TARGET
EXPERT USERS
- very independent
- comfortable riding trains
- not “ultra - indepentent”
- memorized routes
- may not reach out to help, even when available
USER JOURNEY MAPPING
We outlined every step of our users’ journeys and made note of difficulites, areas of effortlessness, and paid close attention to why our users were making decisions.
3
CONCEPTS
pulling in help to generate ideas
With only a part time product manager and myself on the project, we wanted to get a larger perspective to help generate ideas. We pulled experts from Raizlabs to sketch in a crazy 8s.
1
MARKETING EXPERT
2
ENGINEERS
72
IDEAS
3
PRODUCT MANAGERS
3
DESIGNERS
4
CO DESIGNING
engaging users in the process
We conducted a co creation session with our user group and experts to gain their feedback on our concepts. We had them point each concept and star their favorites.
5
DESIGN
decisions driven by users
OPTIMIZED FOR VOICEOVER
FILTERED THROUGH BEACONS
CHAT INTERFACE
Rather than asking people every step of their journey, they can ask direct questions to their phone. Using beacon technology, the app will be able to know what station the user is at, what platform he/she is on and what information is most relevant to this user.
