CORPORATE MANAGEMENT APP

Conducting research to better design how a corporate management application for public transportation benefits.

CHALLENGE

Create an app leveraging beacon technology that will help riders that are visually impaired or blind.

understanding our user

RESEARCH

1

3

CONTEXTUAL INQUIRIES

5

EXPERT INTERVIEWS

2

USER INTERVIEWS

2

SYNTHESIZING

making sense of our user

We learned through talking with riders that there are 3 distinct groups of users. 

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EXTREME USERS

- uncomfortable riding the train

- high level of fear

- safety > efficiency

MODERATE USERS

- comfortable with familiar stations after training. 

- unlikely to visit new stations

- reach out to strangers every step of the way

- not “ultra - indepentent”

TARGET

EXPERT USERS

- very independent

- comfortable riding trains

- not “ultra - indepentent”

- memorized routes

- may not reach out to help, even when available

USER JOURNEY MAPPING

We outlined every step of our users’ journeys and made note of difficulites, areas of effortlessness, and paid close attention to why our users were making decisions. 

3

CONCEPTS

pulling in help to generate ideas

With only a part time product manager and myself on the project, we wanted to get a larger perspective to help generate ideas. We pulled experts from Raizlabs to sketch in a crazy 8s.

1

MARKETING EXPERT

2

ENGINEERS

72

IDEAS

3

PRODUCT MANAGERS

3

DESIGNERS

4

CO DESIGNING

engaging users in the process

We conducted a co creation session with our user group and experts to gain their feedback on our concepts. We had them point each concept and star their favorites. 

5

DESIGN

decisions driven by users

OPTIMIZED FOR VOICEOVER

FILTERED THROUGH BEACONS

CHAT INTERFACE

Rather than asking people every step of their journey, they can ask direct questions to their phone. Using beacon technology, the app will be able to know what station the user is at, what platform he/she is on and what information is most relevant to this user.