RP-Takeda-HAE Final Tech & Design Deck.p

HAE Companion

An app to help Hereditary Angiodema patients as they adjust to new medication.

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Challenge

Partner with research to design a proof of concept medical app that brings value to patients with HAE (Hereditary Angiodema) through a connected autoinjector.

Role

Lead product designer

Deliverables

Research Presentation, Onboarding Animations, Digital Brand Guidelines, clickable prototypes.

Timeline

12 weeks

1. Research

Goals

Based on market research, this app will be uniquely placed in the market.

User Types

The team uncovered 4 user types that we had to design for. 

Goal

Goal

Goal

Goal

User Jorney

Based on research, we outlined where an app can provide the most value during an HAE patient's journey.

2. Visuals

Branding

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Illustration & Animation

After talking with our users we knew how tired and anxious they are. We sought to create an app that could bring some calm to their storm. This app is meant to be a companion and walk alongside patients.

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Animated

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Friendly

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Personal

3. Designs & Value Props

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Onboarding

An animated onboarding & pairing experience to welcome the user into the app.

Drug Education

Users are reminded of the importance of the first 6 doses of their new medicine. Users collect "badges" until they administer all 6 first doses & their medicine becomes most effective.

Tracking Information

Patients can track attack, injections, and any symptoms or questions they have for their Doctor.

History Log

Users can leverage their history log to recall any events they want to discuss with their doctor. This log is meant to be a conversation guide for patients with their doctor.

4. Prototypes

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Check out some of my other projects next! :)