Tractor Supply Co Mobile App
An app to get customers' "Life Out Here" needs in one spot. Designed for quick shopping, order tracking, scheduling deliveries and checking rewards points.
Design an MVP App for Tractor Supply
Lead product designer
led relationship with offshore development
Partnered with PM + research to lead overall product vision
oversaw all mobile designs
led initial design workshops
Digital Brand Guidelines, wireframes, final design comps, roadmap exploration
Our team started this project by spending a full week at our client's headquarters in Tennessee. We talked with stakeholders, visited stores, and talked with customers.
Team @ Start
The team grew!
2 Product Designers
1 Content Strategist
1 Project Manager
7 Product Designers
1 Content Strategist
After an initial phase of gathering as much information as we could about the company, their goals, the stores and their needs, we organized a week long Design sprint exercise. We brought our key stakeholders and customer service representatives in and we outlined the current user experience and brainstormed how an app can help.
3. Initial Concepts + Wires
After our research, we began concepts for main value propositions, IA, and how this app can help users outside of a standard e-commerce experience.
4. COVID-19 Implications
As we were beginning our design phase of the application, the world shut down to due to COVID-19. With stores closing down and fear of being in public spaces, retailers scrambled to keep business.
Our timelines went from having 4+months to design to having 3 weeks and we had to cut our features to be bare MVP and launch Curbside pickup earlier than expected.
5. Competitor Analysis
With a focus on "Buy Online, Pickup in Store," we visited retailers all over the country to see their experiences. We saught out to see what retailers were doing well and where they could be improved.
6. MVP Launch
After a mad dash to finish, we launched our MVP app to allow purchasing in app and provide a Curbside Pickup experience.
TSC's mobile app helped accelerate their omnichannel goals and vision, even in the midst of COVID-19.
growth in sales in Q2 2020
growth in e-commerce sales in Q2 2020
All the buzz
Check out some of my other projects next! :)